Marketing a special edition of the FIAT 500 – the FIAT 500 Bicolore,
this ad campaign was created at U9 visuelle Allianz. As a part of the design team of 4 people, we devided the task of illustrating 500 individual icons among us.
Each icon was put online where customers of the Fiat 500 Bicolore could choose their favorite character after purchasing the car.
Once the customer had ordered their icon, a badge of the image was being produced which they could stick on their car. All characters were created with the same set of geometric shapes in order to ensure a similar look although being created by different designers with varying graphic styles.